If someone knows how to do Christmas it's definitely Selfridges. Every year its decoration and windows announce the beginning of the Holiday Season and anyone who walks by the store would stop to admire the beautiful installations.
This year's theme is "Journery to the stars" and I can say it's my favorite as far as I can remember - probably because it steps away from the traditional red, green and golden color scheme to bring us a new, modern and cooler way to celebrate Christmas.
From the windows, the Food Hall, the atrium, the Christmas shop... you can see it and feel it everywhere! And of course there are also special spots created for this time of the year like the Gift Wrap, the Elfridges area, the personalized gifts shops or the Moet pop up space - where you can get your pretty face on a Moet bottle, I mean...the dream!
And this time Selfridges famous ultralounge - where the magic happens in all of their campaigns - has become the Astrolounge. You can buy there all sort of cosmic gifts or even visit the Psychic Sister.
As always the space has been transformed into a unique and magical room, perfectly in line with the overall theme. I will never stop being amazed by how much this room can change and how special it is every single time! (If you don't believe me... have a look at the Silence Room which was once located in that same space!)
Wait not more and pay Selfridges a visit! It's November after all, practically Christmas...
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Big shout out to Selfridges VM and Visual Projects teams for doing a fantastic job!
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